The use of social media networks to manipulate and grow a company’s message and online presence is known as social media optimization (SMO). Social media optimization can be used as a digital marketing strategy to raise awareness of new products and services, connect with customers, and mitigate negative capability information. Facebook, Twitter, Instagram, Snapchat, YouTube, and Pinterest are just a few of the social media platforms used for digital advertising and marketing. SMO is similar to SEO in that it aims to increase the number of visitors to a website and raise awareness about it.